When it comes to the flavour behind your favourite coffee, there are many factors that impact the experience of the final cup.
- Roast
- Origin
- Extraction
- Milk/Coffee Recipe
All of these combine to create the flavour profile of the coffee. One of the most common misconceptions I hear daily is that if the coffee tastes stronger (ie. more bitter/intense), then it must be stronger. However, due to the portioning of espresso, a large latte will have the same caffeine content as a double espresso made by the same café. Whilst the black extraction (espresso) may seem more intense on the tongue, the latte will also contain two shots of espresso incorporated into the milk.
I can go to one café and order a latte, and then go to another- order the same thing and find one WAY more intense. This is partially due to the roast.

My initial understanding of roast came from the marked instant coffee jars at the supermarket. I became quite familiar with the ‘light’, ‘medium’ and ‘dark’ roast labels. I myself, prefer either a medium roast (with soy milk) or a dark roast (black). However, too many times I’ve found myself using these labels as indicative of the ‘strength’ of the coffee.
Now, what’s interesting is that a light roast will often have higher caffeine content. A light roast contains beans that are softly ‘toasted’, whilst a dark roast is roasted at a higher heat over a longer period- resulting in a darker, oilier coffee bean. These dark roasts (due to the longer process) burn out some of the caffeine content. So actually what I used to think were ‘stronger’ coffees in fact had less caffeine content than the sweeter, more acidic light roasts.
Confusing, right?
So now, how does roast impact the flavour? Sure, a light roast may have more caffeine, but dark roasts often can taste bitter or strong (which are two things I hear regularly). I associate dark roasts with very INTENSE flavours. Here is how I have always compared roast’s impact on coffee notes.
LIGHT ROAST: Biscuit, fruit, floral,
MEDIUM ROAST: nutty, caramel, malt, cereal
DARK ROAST: wood, tobacco, roast, spice, cocoa
If you are able to identify any of these notes in your coffee- it is partially due to the roasting profile. Not only will the roast effect the crema and bean colour, but also the acidity/note profile of the bean.
Using espresso, we can distinguish from light to dark roast by comparing the crema consistency and colour. What does this have to do with the taste of your coffee? Well. it helps to understand the base-line of what your coffee should taste like. For example, by looking at the crema of a dark roast espresso would be able to anticipate that you may taste spice or cocoa notes before trying the coffee.
I have extracted a light roast, medium roast and dark roast to show the difference between the cremas.

Many of the cafes in Wellington tend to use a Colombian bean-based medium roast (e.g. Mojo). These roasts are popular due to their versatility. Medium roasts are able to be a vibrant espresso or milk-based coffee without over-saturating the malt/fruit flavours. Milk-based coffee recipes will pull out the sweeter, nutty notes of the coffee, whilst black coffee recipes will enhance any acidity in the crema to create vibrant fruity or malt notes.
What roast do you find yourself gravitating towards? I personally prefer a dark roast in the morning (to really remind myself I’m drinking intense coffee), and a medium malty roast in the mid afternoon.





